Let’s see… why aren’t advertisers using widgets more often? Hmmm, maybe because advertisers are still largely defined by a display ad mentality that hinges on their ability to get consumers to click on a banner in response to cute creative or simply tricking them. Until they go digital. Branded widgets are the refrigerator magnets of [...]
Considering this latest announcement is an evolution of things we have been working on all year, this is probably a lot less exciting to us than for people hearing it for the first time. But it is genuinely exciting because it delivers on a promise as old as the internet itself, the ability to integrate [...]
I was remiss in not writing about another announcement we made yesterday. Reuters and NewsGator have teamed up to offer U.S. election coverage widgets for individuals and publishers. The idea of doing widgets with specific event coverage is nothing new, but what makes this program unique is that we are offering full text Reuters coverage [...]
I’m still not sold on the notion that Flash can be search optimized… it’s also one very big reason to not use Flash widget containers. NewsGator supports both but HTML/Javascript has many advantages beyond simply SEO, like the fact that it’s 1/40th the size of Flash containers, can be dynamically resized, and can be developed [...]
NewsGator and AFP have teamed up to offer a collection of widgets featuring their premium content covering the upcoming Beijing Olympics. These widgets are squarely targeted at media sites and popular blogs, and as part of this program we are guaranteeing a CPM to any approved site that runs the widgets on their site. Here’s [...]
I’ve wondered why marketers haven’t done more stuff like this. Pampers could put out widgets on baby care and feature local promotions on related products and coupons for POS redemption. The most powerful engagement you can get with a consumer is to get them to install your widget on their startpage or blog. Qponix provides [...]
Josh was asking me about the Fred Wilson keynote at WidgetWebExpo and I asked him to send me a list of questions that I would respond to and he could post. Here ya go. Last week, Jeff Nolan — VP of NewsGator’s SaaS divison — attended the WidgetWebExpo in NYC. There, Fred Wilson gave a [...]
We are beta testing a new version of our popular Editor’s Desk widget management application. Managing the content of a widget has always been a strong point of our hosted service, with not only post level control over RSS feeds but also the ability to create search feeds that scour a broad range of sources [...]
We’re starting to publish some of the stats that our clients are pointing to as a measure of success for their widget strategies. To recap, we sell primarily to media companies so impressions and interaction rates matter to them. Interaction rates include not only the clickthroughs but also the take down rates, as in the [...]
May 1st was RSS Awareness Day and while I have a seriously vested interest in this topic, I chose not to observe it. Why? In short, I was busy on other business but also I’ve had this subject gnawing at me and it just took a few days to compose my thoughts. Let’s take a [...]
Nice Marketing Blackbox Republic – But Maybe I Was Right to be Skeptical | The Diversity Blog - SaaS, Cloud & Business Strategy: [...] on enterprise software were [...]
Ontonix:: The 787 Dreamliner, Complexity, Systemantics And Linear Thinking « Get "fit for randomness" [with Ontonix UK]: [...] From Dreamliner to Nightmare [...]
This Week: Ditch the Marketing Funnel + Beyond ‘Social’ Business - Entrepreneur News | Australian Society of Entrepreneurs: [...] Content Management in the [...]