Posts Tagged ‘Video

  “If you came into marketing because you didn’t like numbers, then you don’t have much of a future.” -Beth Comstock, CMO at GE Much has been written about the shift in spending from the CIO to the CMO, Gartner has been out front on this by forecasting that by 2017 the office of CMO [...]

This just seems like a really bad idea. Really really bad. I can’t imagine any circumstances where this would be a net positive from a viewer standpoint. The ad is a small, IAB-standard size bug that when clicked on, pauses the video to launch the destination web site. You’d think that having logo pop up [...]

More on this topic (What's this?) Read more on ITV plc at Wikinvest

Broadcasters should be very afraid. I’ve watched the quality of streaming video increase substantially in recent years and with the advent of exciting new technologies like Silverlight it is not beyond speculation to suggest that with the barriers lowering for new entrants to create and distribute compelling online video content and user experience that we [...]


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