I recently wrote about how McDonald’s and RIM had flamed out with their #hashtag campaigns on Twitter. Not pretty. However, I admit that I am somewhat conflicted about this because I completely subscribe to the notion that customer advocacy will drive successful companies to sustainable competitive leadership. Gone are the days when a company could [...]
Nice Marketing Blackbox Republic – But Maybe I Was Right to be Skeptical | The Diversity Blog - SaaS, Cloud & Business Strategy: [...] on enterprise software were [...]
Ontonix:: The 787 Dreamliner, Complexity, Systemantics And Linear Thinking « Get "fit for randomness" [with Ontonix UK]: [...] From Dreamliner to Nightmare [...]
This Week: Ditch the Marketing Funnel + Beyond ‘Social’ Business - Entrepreneur News | Australian Society of Entrepreneurs: [...] Content Management in the [...]