Considering this latest announcement is an evolution of things we have been working on all year, this is probably a lot less exciting to us than for people hearing it for the first time. But it is genuinely exciting because it delivers on a promise as old as the internet itself, the ability to integrate [...]
I was remiss in not writing about another announcement we made yesterday. Reuters and NewsGator have teamed up to offer U.S. election coverage widgets for individuals and publishers. The idea of doing widgets with specific event coverage is nothing new, but what makes this program unique is that we are offering full text Reuters coverage [...]
NewsGator and AFP have teamed up to offer a collection of widgets featuring their premium content covering the upcoming Beijing Olympics. These widgets are squarely targeted at media sites and popular blogs, and as part of this program we are guaranteeing a CPM to any approved site that runs the widgets on their site. Here’s [...]
In one sense, the Web is a blessing. Daily circulation for the newsprint Post, now 673,000, may be down from 813,000 in 2000, but we are drawing an eye-opening 9.4 million unique visitors online each month, 85 percent of them from outside the D.C. circulation area. Those readers don’t bring in the cash that print [...]
We’re starting to publish some of the stats that our clients are pointing to as a measure of success for their widget strategies. To recap, we sell primarily to media companies so impressions and interaction rates matter to them. Interaction rates include not only the clickthroughs but also the take down rates, as in the [...]
Nice Marketing Blackbox Republic – But Maybe I Was Right to be Skeptical | The Diversity Blog - SaaS, Cloud & Business Strategy: [...] on enterprise software were [...]
Ontonix:: The 787 Dreamliner, Complexity, Systemantics And Linear Thinking « Get "fit for randomness" [with Ontonix UK]: [...] From Dreamliner to Nightmare [...]
This Week: Ditch the Marketing Funnel + Beyond ‘Social’ Business - Entrepreneur News | Australian Society of Entrepreneurs: [...] Content Management in the [...]