Posts Tagged ‘starbucks

26Jan

A Tale of Two Companies

Posted by Jeff as Uncategorized

McDonald’s kicked ass last year and all indicators are pointing to another solid performance this year. The analysis that people just want cheap food is wrong though, people want value, which is a lot more complex than just having a low price tag, and McDonald’s delivers it in spades. The Mini Meals menu items that [...]

More on this topic (What's this?) Read more on Starbucks, Food & Beverage at Wikinvest

Back in 2007 Howard Schultz penned a memo that would have been called the “peanut butter manifesto” if Brad Garlinghouse were not destined to write it a year later. In it, Schultz warns that the company had lost their unique soul in the process of becoming the success that they were at that time; with [...]

More on this topic (What's this?) Read more on Starbucks at Wikinvest

19Mar

When Customers Vote

Posted by Jeff as Marketing

This is actually very clever… it looks and feels like it’s built on Salesforce.com Ideas. A new coffee blend is scheduled for an April debut, and a Web site, www.mystarbucksidea.com, will allow customers to submit ideas to the company and to vote on them. [From Starbucks CEO sees economic tailspin | Reuters] Sprint was running [...]

More on this topic (What's this?) Read more on Starbucks, Salesforce.com at Wikinvest

At least they didn’t call it “re-education,” which sounds kinda creepy. I would give Schultz credit for attacking the problem but I can’t help but think that from a PR standpoint this is not the kind of attention that they need because it focuses attention on the fact that their retail customer service has, broadly [...]


Subscribe to Feed

Categories

Calendar

June 2013
M T W T F S S
« May    
 12
3456789
10111213141516
17181920212223
24252627282930

Recent Comments

Follow

Get every new post delivered to your Inbox

Join other followers: