“If you came into marketing because you didn’t like numbers, then you don’t have much of a future.” -Beth Comstock, CMO at GE Much has been written about the shift in spending from the CIO to the CMO, Gartner has been out front on this by forecasting that by 2017 the office of CMO [...]
I have written on several occasions about how social network users and online community members have exerted their shared ownership of a service to affect changes in policy and feature. This comes about from the reality that a social network without members isn’t much of anything therefore the users in a network have a purposeful [...]
Like a lot of my peers I have been immersed in Google Plus for the last week and I have to give credit to Google for really getting this one right. The sharing mechanism is very accessible, Circles offer welcome segmentation of your social graph, and most importantly, it’s fun to use. Much of the [...]
Robert may well be right in his analysis but his comment about Facebook always pissing off its users reveals another dimension to this current kerfuffle, who really owns Facebook? Before we get deeper into this, remember that Facebook has always pissed off its users. First, you’ve gotta realize that in Facebook’s life it will go [...]
Like a lot of people I am skeptical of advertising potential in social networks, insofar as it being massively disruptive to traditional display ads. The reason for my skepticism is simple, Facebook and Myspace both have positioned their ability to target based on profile data and activity as far superior to dumb display ads but [...]
I’m not jumping on this bandwagon just yet, here’s why. MySpace hyper-targeting is super elegant and compelling on powerpoint but in practice the results are mixed. Not much has been published by MySpace but we ran a few pilot programs around Hypertargeting and the results we achieved with some targeted content that mapped well to [...]
Hutch Carpenter has a good writeup on the new site that BusinessWeek is hosting, Business Exchange. Frankly I’m surprised that it’s taken media sites this long to realize that allowing comments is not the same as community. While BusinessWeek’s efforts are still beta, I hope they succeed. Having said that, I still don’t understand why [...]
Nice Marketing Blackbox Republic – But Maybe I Was Right to be Skeptical | The Diversity Blog - SaaS, Cloud & Business Strategy: [...] on enterprise software were [...]
Ontonix:: The 787 Dreamliner, Complexity, Systemantics And Linear Thinking « Get "fit for randomness" [with Ontonix UK]: [...] From Dreamliner to Nightmare [...]
This Week: Ditch the Marketing Funnel + Beyond ‘Social’ Business - Entrepreneur News | Australian Society of Entrepreneurs: [...] Content Management in the [...]