“If you came into marketing because you didn’t like numbers, then you don’t have much of a future.” -Beth Comstock, CMO at GE Much has been written about the shift in spending from the CIO to the CMO, Gartner has been out front on this by forecasting that by 2017 the office of CMO [...]
I recently wrote about how McDonald’s and RIM had flamed out with their #hashtag campaigns on Twitter. Not pretty. However, I admit that I am somewhat conflicted about this because I completely subscribe to the notion that customer advocacy will drive successful companies to sustainable competitive leadership. Gone are the days when a company could [...]
I have written on several occasions about how social network users and online community members have exerted their shared ownership of a service to affect changes in policy and feature. This comes about from the reality that a social network without members isn’t much of anything therefore the users in a network have a purposeful [...]
The call to action among leading companies in recent years has been that customer service is the new marketing. This is true but it has always been true, companies as diverse as Southwest Airlines, Avis, Lexus and Johnson & Johnson have been at the forefront of the trend to use great customer service as a [...]
UPDATE: I picked up the title for this post while looking at a Twitter search result, not realizing that it was the title of Jacob Morgan’s post on the same subject… so in the interest of credit where credit is due I point you to his post on this subject. This morning I opened up [...]
SpectrumDNA is a really neat company based in Park City, Utah that has developed substantial IP around delivering “social media engines” that are essentially branded applications that companies can use to deepen their connection with constituent groups. Jim Banister, long time friend and all around really smart guy, has been at this for a while, [...]
Early last year Rochester, NY based Techrigy launched SM2. Dubbed a social media monitoring service, SM2 is representative of a growing class of services that are going beyond Google Alert type filters to a comprehensive monitoring solution that aggregates content from a virtually unlimited number of network sources. As an aside, Google News Alerts has [...]
Nice Marketing Blackbox Republic – But Maybe I Was Right to be Skeptical | The Diversity Blog - SaaS, Cloud & Business Strategy: [...] on enterprise software were [...]