I was remiss in not writing about another announcement we made yesterday. Reuters and NewsGator have teamed up to offer U.S. election coverage widgets for individuals and publishers.
The idea of doing widgets with specific event coverage is nothing new, but what makes this program unique is that we are offering full text Reuters coverage and video in a branded widget that can be co-branded and customized for a specific publisher.
When content in the widget is clicked on, the click brings you back not to Reuters site but to the partner site that is cobranding the widget, as is the case here with Joe the Plumber on the Denver Post site. Pretty cool, huh?
Reuters deserves a lot of credit for offering publishers the ability to take advantage of their content in a manner that benefits both the publisher and of course Reuters. With the AP struggling to maintain their customer list of newspapers, it is no surprise that other information service providers are jumping at the opportunity to disrupt the marketplace with innovative syndication offerings.
RSS technologies when combined with widget syndication offer the ideal vehicle for aggregating and distributing content in a manner that retains the integrity of the brand and ensures that monetization flows exactly where it should, to content owners and publishers.
Reuters just launched a series of content widgets in India, U.S., and UK markets. This is a big win for NewsGator as Reuters is not only one of the best known and most respected news services in the world, but it’s also a global deployment with each region serving up local content (check out the Bollywood widget available on the India site).
Reuters recognizes that media consumption habits have shifted, that aggregators and portals can no longer be the singular strategy that media sites rely on for distribution. These widgets are smartly built and serve to extend Reuters’ brand in a way that their reuters.com site alone cannot.
I am surprised this didn’t get broader attention, it sounds pretty cool. Basically, as I understand it what this does is enable the creation of semantic data within web pages, blogs posts, or any other kind of content by tagging it as you write it. In much the same way that hyperlinks establish a “relevancy relationship,” this will enable better search relevancy by tagging key words, such as people names.
Something else struck me about this initiative. Reuters has made a significant investment in what we would generally call semantic technologies over the years. Calais is kind of like Amazon Web Services, minus monetization, in that it opens up to external developers the same technologies that Reuters itself is using.
The Calais Web service enables publishers, bloggers and sites of all kinds to automatically metatag the people, places, facts and events in their content to increase its search relevance and accessibility on the Web. It also lets content consumers, such as search engines, news portals, bookmarking services and RSS readers, submit content for automatic semantic metatagging that is performed in well under a second.
[From Reuters Releases Open API for New Calais Web Service: Financial News - Yahoo! Finance]