Posts Tagged ‘Pepsi

16Jan

Pepsi’s Partisan Marketing

Posted by Jeff as Marketing

When I saw this yesterday I was a little flabbergasted, it’s almost shameful that Pepsi would pander in this manner but it’s also really risky. When you insert politics into business and take a side, you end up alienating half of your potential market. This is self-evident and Pepsi may have calculated that given the [...]


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