It’s election season and I want to draw your attention to my colleague Walker Fenton’s bid to join the OpenSocial foundation board of directors. In his own words here is why he wants your vote.
NewsGator was a launch partner in OpenSocial, and all of our widgets today support the OpenSocial specification. The reason why i’m interested in serving on the board is to better represent our Media clients as the technology matures… we are off to a good start, but adoption is limited from the development community as the users haven’t materialized. One way to get broader adoption is to help Media companies take advantage of the technology to better serve their audiences, which will drive usage and in turn encourage the development community to better support the spec. We at NewsGator are in a great position to help drive that effort, and a seat on the board of the OpenSocial Foundation will help us achieve these goals.
[From Hair On Fire: Speaking of Elections..]
Great news for Yahoo and even better news for OpenSocial, possibly even eclipsing the coup that was getting Myspace in. Given the momentum that OpenSocial has right now in terms of container support, it’s hard to imagine that much will happen to slow it down this year. Competing initiatives, like Insoshi, just don’t have the geography coverage that Google does and in that absence of homegrown initiatives at any of the big container partners, it’s likely they will throw their full weight behind OpenSocial.
I ran into Kevin Marks last night at a social event and we talked a little about this. I would look for the emphasis to shift to app developers and marketers who wish to add a social aspect to their projects and are increasingly realizing that just “being there” is not enough of an answer. For app developers, there needs to be a focus on lowering the cost of porting from one platform to another, and one container to another, which is often assumed to be a freebie.
For those of my friends who’ve been wondering what I’ve been so heads-down on lately, I’m happy to finally share the news that Yahoo! has announced support for the development of OpenSocial, by working with MySpace and Google to set up an independent foundation for its long-term stewardship. I hope this will turn out to be OpenSocial’s best “container” yet.
[From Greg Cohn’s Weblog : » Yahoo! — Putting the “Open” in OpenSocial]