Great news for Yahoo and even better news for OpenSocial, possibly even eclipsing the coup that was getting Myspace in. Given the momentum that OpenSocial has right now in terms of container support, it’s hard to imagine that much will happen to slow it down this year. Competing initiatives, like Insoshi, just don’t have the geography coverage that Google does and in that absence of homegrown initiatives at any of the big container partners, it’s likely they will throw their full weight behind OpenSocial.
I ran into Kevin Marks last night at a social event and we talked a little about this. I would look for the emphasis to shift to app developers and marketers who wish to add a social aspect to their projects and are increasingly realizing that just “being there” is not enough of an answer. For app developers, there needs to be a focus on lowering the cost of porting from one platform to another, and one container to another, which is often assumed to be a freebie.
For those of my friends who’ve been wondering what I’ve been so heads-down on lately, I’m happy to finally share the news that Yahoo! has announced support for the development of OpenSocial, by working with MySpace and Google to set up an independent foundation for its long-term stewardship. I hope this will turn out to be OpenSocial’s best “container” yet.