Generation Shift

Yeah this is NewsGator widget business but near the end of the article there is a great statement from Rob Covey that underscores the opportunity that companies face as they take in a new generation of young workers.

Covey added that some of the inspiration for the new application came from National Geographic newsroom employees under the age of 25, who offered suggestions of new products that might appeal to younger online users. “The more that you listen to them and think through and understand how they see the world, you begin to want to shape your products to see if their ideas will catch fire,” he said.

[From National Geographic redefines widget strategy with co-branding effort]