This is a great example of what is possible when you enable widgets with a communication mechanism (as in communicating with other data elements) and take advantage of microformats. Great work by the Dapper team, this is a very novel solution (in all fairness, it is essentially what AFC is doing, so novel is subject to interpretation).
The most important ad for a company or brand is its Website. So why not use that Website to generate ads? Dapper, a startup that can create a feed from any Website, is applying its technology to generate contextual, display ads from the constantly changing content on an advertiser’s own site.
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