This just seems like a really bad idea. Really really bad. I can’t imagine any circumstances where this would be a net positive from a viewer standpoint.
The ad is a small, IAB-standard size bug that when clicked on, pauses the video to launch the destination web site. You’d think that having logo pop up somewhere other than the bottom of the screen while you’re watching a drama would be distracting if not downright annoying, and that seems to be the reaction of some Brits to ITV’s implementation of Keystream’s technology.
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