We have experienced a lot of success with our NetNewsWire application on the iPhone, and like all good things in business it lent itself to a series of “what if” discussions internally, the result of which was what I am writing about today.
With NewsGator’s native iPhone Apps your brand and content are just a fingertip away from over 7M iPhone users. Launched in July 2008, Apple’s new 3G iPhone and App Store have experienced tremendous success with over 1M iPhones sold and more than 10M App downloads in the first three days after launch! You can reach this large and growing audience with NewsGator iPhone Apps. Our Apps enable you to deliver a branded media experience directly to the iPhone – providing users with one touch, anytime access to your content.
We realized that we could take the very popular NetNewsWire application for the iPhone and strip off the NewsGator branding to make it a dedicated media reader app for our media clients. We also had to detune it from being a general purpose mobile RSS client to a media specific reader apps. All of this stacks up to be an exciting offering for media companies who wish to have an iPhone app that can be used to increase their audience and more fully engage them at the same time.
There are two reasons why this is an exciting development. First and foremost, media brands have an absolute requirement to extend their presence to the places where people are consuming content and mobile is just one of those places. Building a better website is by itself no longer a strategy for expanding audience and advertising revenue, moving out to mobile is a compelling option for any media site, large or small. The iPhone has dramatically reshaped the mobile marketplace and it’s because of iTunes more than any other factor, we now have a merchandising mechanism for moving apps down the pipe to end users and this is hugely important.
The second reason this is exciting is that developing iPhone apps, or any mobile app for that matter, is complex and expensive. Go out and try to hire iPhone app developers today, good ones are very difficult to find and the market is super competitive, all of which conspire to make iPhone app development a steep hill to climb for media companies. They will invariably end up going with custom development that gives them little in the way of content control and then carries with it the risk of alienating their audience with a less than compelling application that they also have to support.
Our branded iPhone application program not only overcomes the challenges that media companies face with mobile app development, but we also host it for them and that removes a big operational challenge from their equation. We host it, provide our proven content management capabilities and all for a reasonable cost of a one time setup fee and a monthly hosting fee based on the number of downloads per month. We also handle insertion into iTunes App Store and have a best practices approach that clients can follow for predictable success.