IMDb’s vision: Offer streaming for every title

You kinda have to wonder why this took so long given the obvious fit in terms of strategy. They have a huge audience, already offer a rich media experience, and owned by Amazon which gives them not only marketplace weight but also a streaming download service to deliver this service component through. Lastly, at some point the Kindle will do video…

IMDb founder Col Needham said the massively popular movie database has set as its major goal for the future to add one-button streaming for all of the 1.3 million titles it indexes.

[From IMDb’s vision: Offer streaming for every title | Digital Media – CNET News]