Posts Tagged ‘CIO

  “If you came into marketing because you didn’t like numbers, then you don’t have much of a future.” -Beth Comstock, CMO at GE Much has been written about the shift in spending from the CIO to the CMO, Gartner has been out front on this by forecasting that by 2017 the office of CMO [...]

The CIO’s role within global 2000 companies has changed in recent years from leading big systems projects, like ERP deployments, to business transformation. The objective for a lot of big companies is to use technology innovations to drive business innovations, not just achieve cost and productivity efficiencies. “Ten years ago, CIOs spent a lot of [...]


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