Jeff Nolan's take on innovation, entrepreneurship, tech and stuff that interests me
28Aug
Posted by Jeff as Enterprise Software, Marketing
Is the freemium model compatible with traditional enterprise software? Yes but it requires a significant shift in the way you go to business as well as design and build the customer experience.
I read an interesting blog post by Ruben Gamez titled Why Free Plans Don’t Work. If you are interested in freemium business models or any of the variations on the theme, this is well worth reading however I take issue with a couple of points. First and foremost, Gamez uses a statistics breakdown (in %) [...]
First of all, the Financial Times is a true gem of a news organization and they have a really smart team of folks working on the digital side. Bottom line, I have a ton of respect for that team. There is much good insight and advice found in this interview however it is obscured by [...]