To Become Search Site for Women

My first reaction was WTF, but this actually could be a winning strategy. However, just being a search site for women isn’t enough, they have to figure out a strategy for building community around women. In the final equation this just proves that being as good as Google isn’t enough to beat Google, as is the case with most competitive struggles.

In a dramatic about-face, is abandoning its effort to outshine Internet search leader Google Inc. and will instead focus on a narrower market consisting of married women looking for help managing their lives.

[From lays off 40 in makeover as women’s site]