Jeff Nolan's take on innovation, entrepreneurship, tech and stuff that interests me
I read an interesting blog post by Ruben Gamez titled Why Free Plans Don’t Work. If you are interested in freemium business models or any of the variations on the theme, this is well worth reading however I take issue with a couple of points. First and foremost, Gamez uses a statistics breakdown (in %) [...]
Customer Lifetime Value (CLV) is an important metric in any SaaS business, it explains the potential for profitability and more directly the extent to which a company should spend to acquire customers, measured as Customer Acquisition Cost (CAC). Custora is a company that provides an analytics platform specific to customer value and survival, which is [...]
This is Part 2 in my Fortune Brainstorm Tech series. Part 1 covered a conversation with Vishal Sikka. Vinnie Mirchandani, Oliver Marks, Dennis Howlett and I sat down with John Schwarz, who recently came to SAP via the Business Objects acquisition and has quickly emerged as the man with the plan. If you have been [...]