Posts Tagged ‘analysts

Last week the respected industry analyst firm Gartner Group released their 2012 Social CRM Magic Quadrant. For those of you who follow these proclamations, the inside baseball crowd, the MQ is an event unto itself and despite what anyone would suggest, it really is all about the 2×2 chart. The methodology of the MQ is [...]

Enterprise software research firm Aberdeen went under the microscope of WSJ columnist Lee Gomes. What follows is a pretty nasty dissection of their business and the indictment that the firm is no longer a research firm, instead being just marketing under a different name. The WSJ article is reg required so I’m not linking to [...]

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