Posts Tagged ‘Advertising

11Nov

Facebook Tries to Woo Marketers

Posted by Jeff as Marketing

Like a lot of people I am skeptical of advertising potential in social networks, insofar as it being massively disruptive to traditional display ads. The reason for my skepticism is simple, Facebook and Myspace both have positioned their ability to target based on profile data and activity as far superior to dumb display ads but [...]

More on this topic (What's this?) Read more on Facebook at Wikinvest

This is a great example of what is possible when you enable widgets with a communication mechanism (as in communicating with other data elements) and take advantage of microformats. Great work by the Dapper team, this is a very novel solution (in all fairness, it is essentially what AFC is doing, so novel is subject [...]

Does anyone really believe that newspaper advertising next year will decline less than this year? I guess at some level you could argue that there has to be a floor but given the macro conditions and the two largest industries who advertise in newspapers going to crap, financial services and automotive, it’s hard to believe [...]

The Interactive Advertising Bureau (IAB) and Bain & Company today announced the release of a benchmark study which suggests that online publishers are increasingly turning to sales intermediaries known as ad networks to sell off excess inventories. The use of “ad networks” surged from 5% of total ad impressions sold in 2006 to 30% in [...]

But I doubt most bloggers are trying to be the next Arrington. Most of them just want to support themselves blogging, right? This post reminds me of the phenomenon a few years back as the open source movement was taking off. [From SarahLacy.com: Maybe Blogging Is Just a Loss-Leader?] I get asked a lot why [...]

25Jun

Behavioral Advertising

Posted by Jeff as Uncategorized

If Charter offered this as an opt-in service, I’d sign up (although I’m not a Charter customer!) because anything that makes advertising more useful and relevant is something I’d jump on. Cable and high-speed Internet service provider Charter Communications (Nasdaq: CHTR) Latest News about Charter Communications will not move forward with plans to test a [...]

24Jun

Google Ad Planner

Posted by Jeff as Marketing

Look out comScore, Nielsen, and Hitwise. Anytime a company like Google puts out a product that is functionally rich and does it for free, the companies that sell something similar are going to suffer. This happened when Google Analytics came out, it will happen here. What will be interesting to watch is how companies that [...]

23Jun

Support the Source

Posted by Jeff as Uncategorized

Tom wrote an interesting piece about Fair Use and an alternative monetization model. In the comments he posted this and it’s something I fear he is spot on right about. I’m afraid that the future is going to be a largely closed web and a web where the usefull information is going to be expensive [...]

More on this topic (What's this?)
Marijuana Research Funding
Low Volume Bounce
Euro Loses 1.29 Support Level
Read more on Support Level, New Media at Wikinvest

In one sense, the Web is a blessing. Daily circulation for the newsprint Post, now 673,000, may be down from 813,000 in 2000, but we are drawing an eye-opening 9.4 million unique visitors online each month, 85 percent of them from outside the D.C. circulation area. Those readers don’t bring in the cash that print [...]

More on this topic (What's this?)
Sequester Holding Americans Hostage
Hoot Owl Fire
Newspaper Paywalls
Will 85 be the line in $CL_F -
Read more on Newspapers, China Electron Corp, Sim Tech GRP LTD at Wikinvest

I wrote about this last week, studying vertical ad networks has been really eye opening for me. It’s the long tail in advertising… The improved technology has helped. Ad networks once served ads to pages where no advertiser wanted to be, like pages that get few hits or those with controversial content. Now, though, many [...]


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