Jeff Nolan's take on innovation, entrepreneurship, tech and stuff that interests me
I read that RadiumOne raised more money at a valuation rumored to be $200m. I can see that. Retargeting is very popular and for good reason, it works. You have seen this in action, you go to a website and then the display ads seem to follow you in subsequent unrelated websites that you click [...]
I read the linked post below and had to think for a couple of days about the notion of eye tracking as a result of augmented reality products will result in a new advertising currency. The idea of eye tracking in advertising is not new, indeed eye tracking as a field of study is not [...]
It’s not often that I disagree with Mike and I am not ready to fully do that here but he is not fully centered on the core issue either. Kimball is correct that he should be better defining his brand and proving his worth — that’s what we’ve been saying all along. But you can [...]
When I saw this on Drudge I thought the picture was related to the story, when in fact it was attached to a story about North Korea. There is something Orwellian about any mobile service that enables detailed information sharing with advertisers.. if a carrier wants to offer a free version of their service that [...]
Nielsen reports that newspaper web traffic grew 16% in December. Great news, but it doesn’t matter what their traffic is, the underlying advertising model is broken and it won’t heal itself. I wrote about this phenomena back in June last year and NOTHING has changed. More web traffic won’t close the revenue gap to offline [...]
You may be wondering why I post so many items about newspapers and the web. Simply put, this is one of the most fascinating business stories of this decade, about how an industry that even today generates a significant percentage of original online content continues to frustrate itself through a reflexive tendency to want to [...]
If you look at what is going on in our global financial markets and many large business sectors (airlines and auto manufacturers in particular) the disease they are suffering from is a lack of trust among consumers. The financial markets have witnessed wholesale capitulation by retail investors who understand that the market is functioning not [...]
Few things elicit the visceral reaction that advertising inserted in applications does. Just the mere mention of the word brings out a stream of critics who decry the intrusion that ads impose on usability and express dismay at the treasonous behavior of the developers and companies in question. Yesterday Nick Bradbury released a beta version [...]