Hitching Your Boat to Customer Advocacy
I recently wrote about how McDonald’s and RIM had flamed out with their #hashtag campaigns on Twitter. Not pretty. However, I admit that I am somewhat conflicted about this because I completely subscribe to the notion that customer advocacy will drive successful companies to sustainable competitive leadership. Gone are the days when a company could [...]
Put Down the #Hashtag Campaign
McDonald’s recently had to endure the ignominy of a Twitter hashtag campaign that was hijacked for the purpose of highlighting what people don’t like about the Golden Arches. The #McDStories campaign blew up and even after McDonald’s tried to shut it down the hashtag lived on for days. Today we have RIM, the company that [...]
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Beware: Alternative Certification Is Coming – Innovations – The Chronicle of Higher Education tags: blog education Ten Things You’re Not Allowed to Say at Davos – Umair Haque – Harvard Business Review tags: blog davos Facebook’s Sandberg Gently Warns Europe About Privacy Rules – NYTimes.com “Concerned about privacy? Maybe you should be concerned about the [...]
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» Consumers are social, Customers are personal ProjectVRM the gist… stop treating customers like demographic groups. Customers are people first, their behaviors map not to trends but unique traits that exist at the intersection of values and needs. tags: blog The Secret To Pinterest’s Astounding Success: A Brilliant Sign-Up Process You Should Copy tags: blog [...]
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“Wages Must Fall!”: What All Good Keynesians Should Say, Bryan Caplan | EconLog | Library of Economics and Liberty The gloating is easy to understand. After all, nominal wage rigidity is the driving assumption of the Keynesian model. Unemployment is just a labor surplus; since wages are the price of labor, the fundamental cause of [...]
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Classic.Ars: Understanding Moore’s Law A must read so that when someone declares that Moore’s Law is the reason why… you will be able to refute the point. tags: blog Moore’s Law Study: Nearly 80 percent of college students can’t figure out QR codes I’m kind of tired of these codes showing up in places that [...]
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The Dwindling Power of a College Degree – NYTimes.com tags: blog Finally! Flickr Alternative 500px Launches Its Lightroom Plugin | TechCrunch tags: blog lightroom plugin HubSpot’s Best Practices for Managing SaaS Inside Sales | For Entrepreneurs This is a really thoughtful post that goes to a level of detail not easily found. tags: blog best [...]
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One Per Cent: Occupy vs Tea Party: what their Twitter networks reveal The notion of comparing one to the other in isolation of other factors seems suspect however I am interested in this if for no other reason than the analytical approach that it reveals, which sheds a light on how social network analytics can [...]
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Salesforce.com Do.com Taps Gmail to Tackle Microsoft tags: blog do.com salesforce gmail microsoft Dwolla online payments that sidestep credit cards altogether tags: blog GUYS READ | Books funny tags: blog Engagement is the Journey, Loyalty is the Destination | Loyalty360.org tags: blog engagement loyalty Big Data Infographic and Gartner 2012 Top 10 Strategic Tech Trends [...]
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The Investigators: How to Get a Human Being – Action News 5 – Memphis, Tennessee Nice shout out to Get Satisfaction but the other company to check out is FastCustomer. I met with these guys a few months ago and just love the concept as much as how they have delivered on it. tags: blog [...]
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About
My name is Jeff Nolan and I write Venture Chronicles. I am the VP of Product Marketing for Get Satisfaction and I write about a range of topics that interest me, including public policy, technology, entrepreneurship, finance, and global issues.
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