My HypeMeter Goes to 11

I’ve been watching the stream of press releases coming out in recent weeks about this or that BigSoftwareCo joining the DataPortability organization and, apparently, been having the same thoughts that Canter has.

So lets please lighten it up on the press releases and claims of support - when its just not clear what the [...]

Privacy, a Reality Check, and a Suggestion

Much has been made about Facebook’s Beacon program over the last week, I don’t have much to add. I will say that dustup reflects once again that this is a stark reminder that social networks only have as much authority to monetize as the users grant to them. In other words, the users are the [...]

Vista and Irrational Pricing Strategies

Contrast Microsoft’s approach to Apple. Leopard doesn’t have any machine level enforcement of licensing yet when I was in the Apple store buying my upgrade I still forked over $200 for a 5 machine family pack instead of $100 for the single license and cheating my way to 3 machines. People are basically honest when [...]

The Danger of Incrementalism

The title of this post is a little cryptic, so allow me to explain. Big companies have repressive cultural dynamics and decision making cycle that result in important strategic initiatives taking a really long period of time to emerge and when they do the compromises that are made in order to get consensus from the [...]

Deflation

I have been interested in pricing strategies for a long time. Quite frankly, pricing is one of the most misunderstood topics in enterprise software and also probably the single most non-optimized part of our business. Even in the consumer world pricing has remained one of the biggest disrupters and will likely to remain so.

However, what [...]

Spiceworks - Sponsored Software

Spiceworks, in Austin is a provider of IT management software, their twist is that the software is free, paid for by advertisers and sponsors.

First a little background, network management is a key basket of processes in the modern enterprise, including tracking of assets, help desk, troubleshooting, and monitoring. This is the meat-and-potatoes work that [...]

Integrated Media For Kids

I am continually impressed at how youth oriented entertainment integrates a great diversity of media types and strategies with great success.

By now you have likely read or heard about the blowout success that Disney’s High School Musical 2 has had in recent days. Integrating promotional merchandising and retail tie-ins (300 products and Wal-Mart and [...]

NY TimesSelect to End

The NYPost is reporting that that the NYTimes is poised to abandon their ill-advised TimesSelect subscription service… told ‘em it was going to bomb. Another Sulzberger success story…

After much internal debate, Times executives - including publisher Arthur Sulzberger Jr. - made the decision to end the subscription-only TimesSelect service but have [...]

Social Media Strategy

I was invited to a workshop at SAP’s Global Marketing office in NYC this week, the topic was social media strategy. This was a good opportunity to think about the topic at a high level.

I would break down social media into four major areas:

Blogging
Twittering (I’m not sold [...]

Corporate Doublespeak

I always felt out of my element in a large company environment, my visit back to SAP this week reinforced that view. I was listening to the various speakers at the social media summit talk and it had me thinking about language.

It occured to me that maybe people, consumers to employees alike, would have [...]

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