Powerpoint and the Spoken Word

Read this on the SAP Plexus blogs:

Client: “Should I have a PowerPoint?”

Pistachio: “Why?”

Client: “I don’t want them to be bored.”

Pistachio: “Then don’t.”

Pistachio: “Is there anything you need to tell them that you cannot do with your body or your voice?”

Client: “No.”

Pistachio: […]

Absolute-ly Screwed

Interesting firestorm about an Absolut vodka ad that ran in Mexico… probably not the “conversation” that Absolut was hoping to engage in, check out the number of comments on their apology post. BTW, I don’t subscribe to the notion that all press is good press so while Absolut may be benefiting from heightened name recognition, […]

Anonymity and Marketing Dirty Tricks

There’s that old saying about how nobody knows you aren’t wearing pants on the web. This often creates a false sense of security that results in people doing stupid things. Take this example from VMware that came about as a result of noticing something interesting in the customer reviews for Fusion on Amazon.

With […]

Alternate Payment Models

I was pretty intrigued when I saw this, mostly because it’s a really straightforward affiliate marketing concept that uses some product, in my case it was Foxit’s PDF app, as bait for converting a new customer for a service partner.

Although I find it interesting, I remain skeptical just because I can’t imagine the finders fee […]

GTA IV Trailer

Video game trailers are so much better than movie trailers… too bad this one isn’t embeddable, they are missing a huge viral opportunity.

addthisurl = ‘http%3A%2F%2Fjeffnolan.com%2Fwp%2F2008%2F03%2F28%2Fgta-iv-trailer%2F’; addthistitle = ‘GTA+IV+Trailer’; addthis_pub = ”;

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Email Signatures

I’m not a fan of email signatures that use images, fancy fonts, have legal disclaimers, and overshoot while attempting to achieve cleverness. But having said that, this is a pretty valuable piece of real estate that can be used effectively to not only communicate key details but reinforce brand messages.

Email signatures come in all shapes […]

When Customers Vote

This is actually very clever… it looks and feels like it’s built on Salesforce.com Ideas.

A new coffee blend is scheduled for an April debut, and a Web site, www.mystarbucksidea.com, will allow customers to submit ideas to the company and to vote on them.[From Starbucks CEO sees economic tailspin | Reuters]

Sprint was running their […]

Cakes and Local Search

Need a cake for a special occasion? Want a one-of-a-kind cake that really stands out? Here in the Bay Area you can go to Studio Cake with nothing more than an idea and you will get something really unique and tasty in return.

The picture below is the birthday cake we had yesterday, my wife gave […]

Marketing as Blood Sport

Jason Corsello posting an interesting piece about enterprise software vendor bashing which tied in with the whole 6A/Wordpress food fight the other day.

One thing I do know for sure….our enterprise customers despise when one vendor bashes another. Frankly, its bad salesmanship, and more often than not, comes across as an act of desperation. […]

Going Directly At Your Competitor

When I read this post from Anil Dash suggesting that the right WordPress upgrade plan would be to convert to Movable Type I was surprised. Both Six Apart and Automattic have been pretty civil towards one another and while everyone knows they are competitors you would be hard pressed to determine that from their marketing […]

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