Archive for the ‘Marketing’ Category

15Dec

Freemium Mechanics

Posted by Jeff as Get Satisfaction, Marketing

I read an interesting blog post by Ruben Gamez titled Why Free Plans Don’t Work. If you are interested in freemium business models or any of the variations on the theme, this is well worth reading however I take issue with a couple of points. First and foremost, Gamez uses a statistics breakdown (in %) [...]

I just had a great conversation with a friend that covered, among many things, email marketing and how broken it really is. Then I come home and open up my email, finding this. Email marketing is so fundamentally broken that it defies the imagination. Single digit response rates are considered a great success and not [...]

Early last year Rochester, NY based Techrigy launched SM2. Dubbed a social media monitoring service, SM2 is representative of a growing class of services that are going beyond Google Alert type filters to a comprehensive monitoring solution that aggregates content from a virtually unlimited number of network sources. As an aside, Google News Alerts has [...]

16Jan

Pepsi’s Partisan Marketing

Posted by Jeff as Marketing

When I saw this yesterday I was a little flabbergasted, it’s almost shameful that Pepsi would pander in this manner but it’s also really risky. When you insert politics into business and take a side, you end up alienating half of your potential market. This is self-evident and Pepsi may have calculated that given the [...]

A few weeks ago I received an email from the founder of a company that makes little earbud covers, call Breppies. While it is not uncommon to get emails about products and companies, this one stood out for two reasons. First and foremost, the email from Dean Romero was thoughtful and reflected that fact that [...]

Chrysler has a blog and on it they posted a digital copy of that stupid “thank you America” ad they spent $100k of your money running. The comments on the post speak convincingly about the depth of anger felt by the vast majority, probably 98%, of people on this subject as evidenced by what they [...]

22Dec

Corporate Rebranding Begins

Posted by Jeff as Marketing

Found on Flickr.   

If you look at what is going on in our global financial markets and many large business sectors (airlines and auto manufacturers in particular) the disease they are suffering from is a lack of trust among consumers. The financial markets have witnessed wholesale capitulation by retail investors who understand that the market is functioning not [...]

More on this topic (What's this?)
Do You Have an Energy Royalty Trust?
3 Trust Preferreds For High Yields Now
3 Trust Preferred Stocks To Consider Now
Read more on Trust at Wikinvest

Let’s see… why aren’t advertisers using widgets more often? Hmmm, maybe because advertisers are still largely defined by a display ad mentality that hinges on their ability to get consumers to click on a banner in response to cute creative or simply tricking them. Until they go digital. Branded widgets are the refrigerator magnets of [...]

More on this topic (What's this?) Read more on Computer Software at Wikinvest

04Dec

The Brand Bubble

Posted by Jeff as Marketing

This is actually a really fascinating topic and an insightful article. Click here to download the PDF. “Today’s housing bubble and the tech stock bubble from the last decade reveal a widening gap between market speculation and how typical Americans value things. If you thought those bubbles were bad, get ready for another, even bigger [...]


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