Community Managers and Managing Communities

I wonder how most organizations are handling the role of community manager. I’m curious where a community manager reports. Marketing? HR? Customer service? I wonder how organizations are justifying the cost, and what they believe the role entails for level of effort. How are companies using the role in either direction?

[From […]

DMA Irony

Is it not fantastically ironic that the Direct Marketing Association (DMA) puts their news site behind a registration page? If anyone should be aware of the bounce rates when registration is required, it should be the DMA. But it gets worse, when you actually do click on create a visitor account you are presented with […]

Now That is Spin

Today I saw an advertisement for The Gilmartin Group, a San Mateo real estate company, that made my head turn. The voiceover began with:

“Negative media confusion has created a buying opportunity…”

and went on unconvincingly about how this is the best time to buy real estate yada yada yada, you could almost smell the […]

A Web Shift in the Way Advertisers Seek Clicks

I wrote about this last week, studying vertical ad networks has been really eye opening for me. It’s the long tail in advertising…

The improved technology has helped. Ad networks once served ads to pages where no advertiser wanted to be, like pages that get few hits or those with controversial content. Now, though, […]

Monster Cables Gets Soundly Beaten

When we put our home theatre in I became obsessed with cables for the simple reason that you can easily spend as much on cables as all your equipment. Through one of the audio forums I found Blue Jeans Cable and had high quality speaker, interconnect, and various other cables made to length for what […]

Vertical Ad Networks Are About Advertisers

Ad networks cater to people buying advertising because that’s where the money is flowing and advertisers care about where their ads are being placed. This is why vertical ad networks make sense, they vet destinations for appropriateness and fit. SyndiGO is another one to watch; they build a vertical ad network for you as an […]

SKYY Vodka Supports Treaty of Guadalupe Hidalgo

This will go down in the annals of great press releases at the expense of a competitor. Skyy, a very good vodka btw, is taking advantage of the Absolut stumble I covered here. Over on the Absolut blog, Ms. Erickson has been very quiet after the 2 non-apologies, one of them she proclaimed as “genuine […]

Rivalmap - Competitive Intel

I have a favorite application that I use on an almost daily basis, Rivalmap. I first started talking with Andrew Holt last year when their unfortunately named product called Competitious came out (btw they admit the naming mistake) and have stayed in touch with Andrew and co-founder Kris Rasmussen as the evolved the product.

First and […]

SAP’s Community Experiments

UPDATE: Jevon pointed out that the links require reg… I’ll check into that because I thought that these were all public.

SAP Global Marketing invited a bunch of people to participate in a meatspace and virtual space community event this week. There’s lots of good stuff going on, indeed, I am finding the blog postings, presentations, […]

Powerpoint and the Spoken Word

Read this on the SAP Plexus blogs:

Client: “Should I have a PowerPoint?”

Pistachio: “Why?”

Client: “I don’t want them to be bored.”

Pistachio: “Then don’t.”

Pistachio: “Is there anything you need to tell them that you cannot do with your body or your voice?”

Client: “No.”

Pistachio: […]

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