Jeff Nolan's take on innovation, entrepreneurship, tech and stuff that interests me
Ray Wang wrote a summary of CRM Evolution that I found particularly interesting, and one point in particular resonated with me because it aligns to something I have been talking about at Get Satisfaction for a while now… B2B and B2C distinctions are dead. The segmentation of business (B2B) and consumer (B2C) behaviors is a [...]
28Aug
Posted by Jeff as Enterprise Software, Marketing
Is the freemium model compatible with traditional enterprise software? Yes but it requires a significant shift in the way you go to business as well as design and build the customer experience.
I read an interesting blog post by Ruben Gamez titled Why Free Plans Don’t Work. If you are interested in freemium business models or any of the variations on the theme, this is well worth reading however I take issue with a couple of points. First and foremost, Gamez uses a statistics breakdown (in %) [...]
I just had a great conversation with a friend that covered, among many things, email marketing and how broken it really is. Then I come home and open up my email, finding this. Email marketing is so fundamentally broken that it defies the imagination. Single digit response rates are considered a great success and not [...]
When I saw this yesterday I was a little flabbergasted, it’s almost shameful that Pepsi would pander in this manner but it’s also really risky. When you insert politics into business and take a side, you end up alienating half of your potential market. This is self-evident and Pepsi may have calculated that given the [...]
A few weeks ago I received an email from the founder of a company that makes little earbud covers, call Breppies. While it is not uncommon to get emails about products and companies, this one stood out for two reasons. First and foremost, the email from Dean Romero was thoughtful and reflected that fact that [...]
Chrysler has a blog and on it they posted a digital copy of that stupid “thank you America” ad they spent $100k of your money running. The comments on the post speak convincingly about the depth of anger felt by the vast majority, probably 98%, of people on this subject as evidenced by what they [...]
If you look at what is going on in our global financial markets and many large business sectors (airlines and auto manufacturers in particular) the disease they are suffering from is a lack of trust among consumers. The financial markets have witnessed wholesale capitulation by retail investors who understand that the market is functioning not [...]