Techrigy SM2 - Social Media Monitoring
Early last year Rochester, NY based Techrigy launched SM2. Dubbed a social media monitoring service, SM2 is representative of a growing class of services that are going beyond Google Alert type filters to a comprehensive monitoring solution that aggregates content from a virtually unlimited number of network sources.
As an aside, Google News Alerts has really [...]
Pepsi’s Partisan Marketing
When I saw this yesterday I was a little flabbergasted, it’s almost shameful that Pepsi would pander in this manner but it’s also really risky.
When you insert politics into business and take a side, you end up alienating half of your potential market. This is self-evident and Pepsi may have calculated that given the blue [...]
Breppies and Word of Mouth Marketing
A few weeks ago I received an email from the founder of a company that makes little earbud covers, call Breppies. While it is not uncommon to get emails about products and companies, this one stood out for two reasons.
First and foremost, the email from Dean Romero was thoughtful and reflected that fact that the [...]
Chrysler Blog, Probably Not a Good Time for “Conversation”
Chrysler has a blog and on it they posted a digital copy of that stupid “thank you America” ad they spent $100k of your money running. The comments on the post speak convincingly about the depth of anger felt by the vast majority, probably 98%, of people on this subject as evidenced by what they [...]
Corporate Rebranding Begins
Found on Flickr.
The Delicate Nature of Trust and Brands
If you look at what is going on in our global financial markets and many large business sectors (airlines and auto manufacturers in particular) the disease they are suffering from is a lack of trust among consumers.
The financial markets have witnessed wholesale capitulation by retail investors who understand that the market is functioning not on [...]
Why Aren’t More Advertisers Using Widgets?
Let’s see… why aren’t advertisers using widgets more often? Hmmm, maybe because advertisers are still largely defined by a display ad mentality that hinges on their ability to get consumers to click on a banner in response to cute creative or simply tricking them.
Until they go digital. Branded widgets are the refrigerator magnets [...]
The Brand Bubble
This is actually a really fascinating topic and an insightful article.
Click here to download the PDF.
“Today’s housing bubble and the tech stock bubble from the last decade reveal a widening gap between market speculation and how typical Americans value things.
If you thought those bubbles were bad, get ready for another, even bigger one [...]
Twollow: Automatically Follow People on Twitter Based on Keywords
Applying analytics to twitter remains a challenge. I had breakfast with a senior executive from a fortune 50 (actually, a Dow 30) company today and this topic came up. There are a lot of point solutions that help you discover interesting things about what is happening on twitter, but none of these tools provides you [...]
Sony PS3, Just Call a Do-Over. Please.
I could make a career writing about how much suckage the Sony PS3 represents. Almost 2 years ago I wrote a detailed list of things that were wrong with the PS3 and it still applies today, except Sony was forced to accept market reality and drop the price from $600 originally and there are much [...]
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About
My name is Jeff Nolan and I write Venture Chronicles. These are my thoughts on technology, innovation, management, public policy and pretty much anything else that I find interesting.
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