I spoke on a panel at the Digital Hollywood event yesterday, an event that has grown substantially from years past which no doubt reflects the growth of technology in entertainment. Here’s a flipbook version of the conference agenda… why not a plain ‘ol PDF?
Many of the panels were focused on online advertising, viral marketing, and monetization of content, all topics that capture the imagination of Silicon Valley, however I would offer the observation that the majority of companies were not from the Valley. In fact, most of these companies, some who were doing some really interesting things, I have never heard of. I would caveat that comment by saying I would not consider myself as having an encyclopedic knowledge of startups in these spaces, but having said that, you pick up a lot of chatter in the Valley echo chamber and these are not companies you hear about.
What is going on in the world of online media and advertising is massively disruptive. Big brands, and indeed small brands, are trying to figure out the viral marketing and social advertising game, and although the results have been mixed so far the fact remains that money will flow here to the detriment of print and broadcast mediums.
That may be somewhat stating the obvious but what is not often noted is the phenomenal range of companies that are being created to exploit the intersection of generational shift, online behavior, digital content, and brand management. Also not noted is that most of these companies are not in the Valley but in places like SoCal, Boulder, and New York.
Twitterfone is a new service that let’s you send Twitter updates through speech recognition. You dial a number, record your tweet and hang up. It’s that simple.
My headline is a bold statement but allow me to explain why I believe that Twitterfone might in fact be a perfect application service:
- It works. I have no way of testing it against dialects, etc. but for my California english, it works flawlessly.
- Simplicity. You sign up, get a confirmation code via SMS, add your Twitter account details, and it’s ready to go. You call the number, record your tweet and hang up. It’s a 3 minute process.
- Amazingly viral. There are two aspects of the way this service is designed that make it incredibly viral. The first is really just the way Twitter is designed, the tweets include a status line indicating what client the user is using. The second is more important, for every Twitterfone tweet the service includes a tinyurl link back to the Twitterfone page that include an audio recording of your tweet. So basically, every tweet is an opportunity to acquire a new customer because of the high leverage factor (I am one Twitterfone user but 600 followers see my Twitterfone tweets and all get a link back to Twitterfone). Say I send 15 tweets a day using Twitterfone, multiplied by the number of followers I have and that is 8,700 impressions each day I am generating.
- It’s compact. The core service engine has to be robust but this is a solved problem (i.e. call centers). The user experience does not require significant feature buildout and aside from adding languages and dialects, there’s not a lot that they have to do.
- Monetization potential. Given the demographics and the mobile-centric nature of the service, along with the traffic growth they could generate in a very short period of time, this is a natural for advertising… a legitimate advertising model, not the “advertising because we couldn’t think of any other way to make money” kind.
- The WOW Moment. Every product and service has a moment in the first 60 seconds of use that an impression is formed which will shape all future interactions. This is the WOW Moment and it’s binary, you either have it or you don’t.
Amazon is highlighting the fact that Kindles are available for immediate shipment following long delays following unprecedented early demand. That Amazon is devoting the choicest real estate on their site to the Kindle, as well as publishing their shareholder letter, underscore the commitment that Amazon is making to this device.
I’ve been watching the Kindle with a high degree of curiosity, fully aware that no electronic book reader has ever gone mass market despite some impressive technology achievements. It has not been lost on me that the reason why the Kindle is different is that Amazon is not a consumer electronics company, they are a retailer that has an enormous amount of clout in the content side of publishing and that is exactly what is required to drive success in electronic books.
It’s clear that Bezos sees a day when any and all content can be delivered to a Kindle and not only won’t Amazon have to store inventory, they also won’t have to ship anything but the Kindle itself to support their book business. In that light, the Kindle totally fits and is an impressive disruptive strategy to boot. Having said that, we have 550 years of mechanical printing to overcome and in terms of simplicity and cost, it’s hard to beat a hardcopy book.
I’m still skeptical that in the next 10 years we will be able to displace print but in many categories not only will this be success but it could be transformative as well. Can you imagine the capabilities that would be made available in classrooms if textbooks were available electronically for the Kindle and then integrated with social network capabilities? Take magazines and other periodicals as another example of a category that could be transformed with electronic delivery.
Still, even though I’ve had one on backorder for my wife, I think I’ll hold out for a little while.
I like home LED lighting but only for very specific applications, like counter lighting and for cabinets. The diffusion and color temperature of these lights is odd and they don’t get better as they warm up, like CFLs do. While this development is welcome, the chief business development guy just gave me an excuse to wait 2 years before jumping in. Referring to the high cost of the technology, which they currently offer for $40 for a single screw in bulb, Gibler said:
“They will be half the cost in another two years,” he said.
Just like Thwirl and Snitter totally changed the way I interact with Twitter and drove up my usage as a result, Alert Thingy is doing that for FriendFeed.
As Dennis says, who btw I ripped off the title for this post from, the result is that I am evolving in my behaviors with social networks at a fast cycle rate. The result is that I haven’t logged into Facebook in months and find little reason to resume.
With regard to comments escaping the blogosphere, I’m finding myself engaging in more discussion threads as FriendFeed comments attached to items, something I find both very convenient and very concerning.
Bloomberg doesn’t offer RSS feeds. While I’m not aware of the official story on this, when I was in NYC a few weeks ago I asked them about it and they basically said they don’t want people consuming their content on non-Bloomberg sites. Okay, I think that’s wrong but it’s their content so they can do whatever they want with it.
Interesting things happen to information when it becomes digital; your intentions as a publisher about how it should not be used often don’t work out like you planned. I really like Bloomberg news but I’m not going to hover over their site all day just to catch the latest updates, and apparently someone else didn’t like that approach…
It turns out that Google News does syndicate Bloomberg headlines with a link back to the source article. Using Twitterfeed, someone who shall remain nameless (and it wasn’t me, really) pumped the RSS feed for Google News through Yahoo Pipes to extract the Bloomberg headlines and then fed them into Twitter. The result is Bloombergbiz. Pure awesomeness.
This is my last twitter post of the day, I promise.
I have an office in Denver, told IT to not bother putting a phone in it… the number just forwards to my mobile phone so why not just use my mobile number all the time. The interesting thing I noticed is that the direct office line rarely got called anyway. I don’t think we are that far off from office phones being optional. Unified messaging still gets talked about a lot, but with kickass services like Grand Central being decoupled from any physical phone network, we can just take it with us wherever we go.
“YOU hardly ever hear the phone ring any more,” the publicity director at my publishing company said last summer. “I walk down the hall now, and it’s just so quiet.”
[From The Office Phone Call Was Music to the Ears – New York Times]
Broadcasters should be very afraid.
I’ve watched the quality of streaming video increase substantially in recent years and with the advent of exciting new technologies like Silverlight it is not beyond speculation to suggest that with the barriers lowering for new entrants to create and distribute compelling online video content and user experience that we will see an explosion of offerings.
It almost ironic to think that the television industry once thought that 500 channel cable would be their salvation, enabling them to syndicate niche content and offer specialty channels that provided more inventory for advertising, but it’s the proliferation of broadband (often through cable) that may well be the undoing of television as we know it.
(post title courtesy of journalist Lincoln Steffens)
At the MIX conference this afternoon, Perkins Miller of NBC demoed the Silverlight powered video platform for NBCOlympics.com. Duncan Riley liveblogging for TechCrunch called it “kickass,” and it deservedly got the largest ovation of the day.
[From Move + Silverlight + NBC Olympics = “Kickass”]
JP makes a number of very good arguments in his post. Principal takeaway for me was the reaffirmation that when you are creating something entirely new, it’s futile to look for something that is being displaced as a measure of ROI.
As it relates to social networks, I made a couple of comments over email recently to a small group of like minded people about my growing disillusion with metadata content in social network feeds. Simply put, what the enduring value of watching the churn of things my friend network is doing as opposed to filtering out the things I suspect would be valuable based on my behavior in addition to my stated preferences. In retrospect this is the wrong point of view to take.
I am still working to reconcile my many conflicting views on social networks, but suffice to say, I am still an enthusiast albeit a “constructively skeptical” one.
We haven’t figured out a way to solve the problem of low knowledge worker productivity. [Sometimes, I get the feeling we spend more time trying to figure out how to measure knowledge worker productivity, rather than concentrate on raising productivity levels. We spend more time mutating benchmarks to our purposes, throwing away the opportunity to make quantum improvements as a result. In fact that’s my First Law of Benchmarks: If gains are so low that you need benchmarks to prove the existence of the gains, they’re probably not worth having in the first place.
[From “Interesting, but of no commercial value”: The problem with emerging social media tools: A Saturday Evening Post | confused of calcutta]
Johannes Ernst is moderating a panel on OpenID that should be interesting, if for no other reason than Yahoo will be on it and talking about their embrace of OpenID. I wish I could go but I will be in Denver on the 29th.