Celebrating Human Achievement

I love advertising, not the advertising business but the ability of good advertising to tell a story, tap into emotion, inspire us, motivate us, and create a sense of purpose is powerful. Sure, advertising is selling stuff and it would be easy to be cynical about it, but the art of advertising done well transcends commerce and touches us in a way that we often don’t even realize.

This ad celebrating the simple act of a grown man learning to read does all of the above.