Jeff Nolan's take on innovation, entrepreneurship, tech and stuff that interests me
Ray Wang wrote a summary of CRM Evolution that I found particularly interesting, and one point in particular resonated with me because it aligns to something I have been talking about at Get Satisfaction for a while now… B2B and B2C distinctions are dead. The segmentation of business (B2B) and consumer (B2C) behaviors is a [...]
28Aug
Posted by Jeff as Enterprise Software, Marketing
Is the freemium model compatible with traditional enterprise software? Yes but it requires a significant shift in the way you go to business as well as design and build the customer experience.
Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Community by Puneet Manchanda, Grant Packard, Adithya Pattabhiramaiah :: SSRN tags: blog WalkMe | Walk The Web Step By Step tags: blog eBook: 10 CX Mistakes to Avoid « Customer Experience Matters tags: blog customer experience “The Power of Like 2″ Offers New [...]
Total customer experience will drive customer service strategies for physical and online retailers.