Put Down the #Hashtag Campaign
Posted by Jeff as Social Media
McDonald’s recently had to endure the ignominy of a Twitter hashtag campaign that was hijacked for the purpose of highlighting what people don’t like about the Golden Arches. The #McDStories campaign blew up and even after McDonald’s tried to shut it down the hashtag lived on for days.
Today we have RIM, the company that can do no right… #BeBold is proving to be yet another lesson in why your company should not try to co-opt Twitter in an organized fashion unless you are absolutely certain that people love your brand.
RIM has denied that this is an ad campaign in a blog post that features a string of less than encouraging comments… which will be my next blog post, titled “turn off commenting if people don’t love your brand and you don’t care”.