Put Down the #Hashtag Campaign
McDonald’s recently had to endure the ignominy of a Twitter hashtag campaign that was hijacked for the purpose of highlighting what people don’t like about the Golden Arches. The #McDStories campaign blew up and even after McDonald’s tried to shut it down the hashtag lived on for days. Today we have RIM, the company that [...]
Link Post (weekly)
Beware: Alternative Certification Is Coming – Innovations – The Chronicle of Higher Education tags: blog education Ten Things You’re Not Allowed to Say at Davos – Umair Haque – Harvard Business Review tags: blog davos Facebook’s Sandberg Gently Warns Europe About Privacy Rules – NYTimes.com “Concerned about privacy? Maybe you should be concerned about the [...]
Link Post (weekly)
» Consumers are social, Customers are personal ProjectVRM the gist… stop treating customers like demographic groups. Customers are people first, their behaviors map not to trends but unique traits that exist at the intersection of values and needs. tags: blog The Secret To Pinterest’s Astounding Success: A Brilliant Sign-Up Process You Should Copy tags: blog [...]
Gadgets – Cuisinart Soup Maker and Blender
Despite having a well documented affection for the kitchen, and being a geek at heart, I do not have much of a gadget streak when it comes to kitchen appliances. In fact, it’s safe to say that I am a skeptic when it comes to kitchen appliances and have a pretty high bar to overcome [...]
The Creeping Utility of Camera Phones
I remember the first time I saw someone take a picture of a whiteboard, thinking at the time how clever it was but also how it rendered the expensive whiteboard printing devices we had utterly useless by comparison. Over the years the creeping utility of the camera phone has permeated so many aspects of my [...]
Flash Sale Sites On a Roll in Retail
Gilt Groupe was one of the pioneers… the concept is simple, create scarcity for highly desirable merchandise in a time or unit limited online sale that relied on social channels for promotion. Wham. Slam dunk. It’s been all the rage in online retail and shows no sign of abating. Gilt has expanded into multiple categories… [...]
When Fraud Detection Hinders Rather Than Helps
I’ve had a long relationship with Patelco Credit Union, they were the first financial services company I became a customer of when I first entered the work force and even though my needs have exceeded the services they offer I do rely on them for a credit card that I use almost exclusively. I like [...]
Bizarre World
I was stopped at a traffic light tonight and saw police lights a few intersections down the road, tending to an accident. I commented to my wife that this was the third fender bender I had seen just today. As soon as the words left my mouth a Prius rear ended a new Rolls Royce [...]
Just One Thing Management Dynamics
I have a unique background among small company (I’m loath to write “startup”, Get Satisfaction is more substantial than that) executives in that I have venture capital, and very large company to very small company experience. I don’t think this makes me more or less prepared for the daily challenges, it just gives me a [...]
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About
My name is Jeff Nolan and I write Venture Chronicles. I am the VP of Product Marketing for Get Satisfaction and I write about a range of topics that interest me, including public policy, technology, entrepreneurship, finance, and global issues.
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