Google Announces Programming for Google TV

Google announced programming partners for Google TV and color me unimpressed. Given that the company highlighted the “enthusiasm” for the platform in the market, I would expect something more than Turner Broadcasting and HBO.

For a product that launched with a good amount of hype I am really surprised by how underwhelming their content lineup is but what is interesting to consider is the complexity of lining up content partners given the traditional waterfall of distribution rights assigned to content. I wouldn’t want to be responsible for pitching this to content providers for this product. Lastly, Boxee is looking pretty interesting when compared to Google’s TV product.