Facebook Connect Is A Huge Success

I’d go with that assessment. Connect has made identity/authentication so much easier for third party app providers and at the same time has struck a serious blow to Google in that these relationships are not transactional and it is a zero sum game. With FB adoption where it is and so much momentum on the Connect initiative, there is little incentive for third party service and app providers to go with any alternatives.

As much as Beacon was Facebook’s low point, that service’s replacement, Facebook Connect, is vaulting the company to new heights six months after its November 2008 launch.

[From Facebook Connect Is A Huge Success -- By The Numbers]

The long term strategic value of Connect is in layering on additional service offerings that can slipstream into application services. Identity and authentication are clear wins today, profile data is increasingly accessible, and long term that ability to build in payment services, advertising network extensions, analytics, and CRM capabilities is entirely within their grasp.

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