Cuil Remains Cold

Posted on April 23, 2009
Filed Under Uncategorized |

I wrote about Cuil when it launched last July with over the top PR coverage… at the time noting that the search results underwhelmed, nobody cares about privacy, and their results presentation was not efficient. Apparently I was not alone in these observations.

After the first flurry of news reports on the launch of Cuil, site traffic soared to more than 2 million unique visitors in July, according to Compete.com. One month later, though, traffic dropped by half. By September, Cuil had 400,000 unique visitors and in March, 140,000 visitors.

[From The sad tale of Cuil is far from cool - MarketWatch]

Considering that just today I posted about how companies overthink the launch process while neglecting to deliver a core feature set that overwhelms users and quickly iterate to flesh out the initial offering… well I could not offer a better example than Cuil.

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