Oprah Effect on Twitter

Posted on April 21, 2009
Filed Under Uncategorized |

This interesting because Oprah has not historically delivered her dramatic offline “Oprah effect” with online services she featured on her talk show. What’s different about Twitter? Probably name recognition more than anything else combined with a general lack of understanding about what it is, so when Oprah endorsed Twitter a significant number of people who were timid about experimenting with Twitter decided that if it was good enough for Oprah it was good enough for them.

Share of US Internet visits to Twitter increased 24% on Friday, April 17, the day of Oprah’s first Tweet. Comparing visits with the previous Friday, visits were up 43%.

[From Hitwise Intelligence - Heather Hopkins - US: Oprah Effect on Twitter]

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