Time offering ‘customized’ experimental magazine
Posted on April 9, 2009
Filed Under Uncategorized |
I signed up for this and I still don’t get it. It’s more like bundling than customization, you pick 5 titles (and no fewer than 5) and they combine them together and send them to you or email a link to see the content online. Here’s the part I don’t get, it’s still a weekly (or in this case bi-weekly) publication, why not make the content available as it becomes available? It would be like a personalized streaming magazine with personalized content.
US news weekly Time, which like other publications has been looking for ways to reinvent itself in print and on the Web, is allowing readers to put together their own personalized magazine.
The experiment, called “Mine,” allows readers to create a print or Web version of a magazine with content drawn from titles owned by Time and its partner in the venture, American Express Publishing.
Comments
-
About
My name is Jeff Nolan and I write Venture Chronicles. I am the VP of Product Marketing for Get Satisfaction and I write about a range of topics that interest me, including public policy, technology, entrepreneurship, finance, and global issues.
-
Links
-
Feeds
