Newspapers Grow Web Traffic, Still Going Bankrupt

Nielsen reports that newspaper web traffic grew 16% in December. Great news, but it doesn’t matter what their traffic is, the underlying advertising model is broken and it won’t heal itself.


I wrote about this phenomena back in June last year and NOTHING has changed. More web traffic won’t close the revenue gap to offline and it certainly won’t be enough to sustain newspapers across the country. More significantly, if you look at the traffic spread in just the top 10 on Nielsen’s list, you start to get a picture for how difficult it is for a non-major media market newspaper to grow traffic.

More on this topic (What's this?)
Changing Their Spots
Finweek: Now for that vital next step
New Trade Ideas Page
Read more on Newspapers, Nielsen Holdings at Wikinvest

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  1. Pingback How Will We Explain To Our Children What Newspapers Were? | Creeva's World 2.0

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