10Nov

Keystream Inserts Ads Into Empty Spaces

Posted by Jeff as Uncategorized

This just seems like a really bad idea. Really really bad. I can’t imagine any circumstances where this would be a net positive from a viewer standpoint.

The ad is a small, IAB-standard size bug that when clicked on, pauses the video to launch the destination web site. You’d think that having logo pop up somewhere other than the bottom of the screen while you’re watching a drama would be distracting if not downright annoying, and that seems to be the reaction of some Brits to ITV’s implementation of Keystream’s technology.

[From Keystream Inserts Ads Into Empty Spaces « NewTeeVee]

Reblog this post [with Zemanta]

Subscribe to Feed

Categories

Calendar

November 2008
M T W T F S S
« Oct   Dec »
 12
3456789
10111213141516
17181920212223
24252627282930

Recent Comments

Follow

Get every new post delivered to your Inbox

Join other followers: