Rules vs. Results
Posted on October 21, 2008
Filed Under Uncategorized |
UPDATE: Nike did the right thing and reversed the decision thereby awarding the win to O’Connell.
Interesting story about a women who ran the Nike women’s marathon and had the best time (by a wide margin) yet was not declared the winner because she didn’t race in the “elite” group of runners. This is wrong and the race organizers should be embarrassed about putting rules before legitimately earned times.
Nike is also staining their brand by defending the declaration of a slower timed runner as the winner. Stained because Nike is supposed to stand for individual performance and exceeding your expectations, instead what they are standing for here is bureaucracy and suppression of the real winner. It’s a simple thing really, whoever runs the race fastest is the winner.
While O’Connell had the greatest run of her life and covered the course faster than any woman, she was told she couldn’t be declared the winner because she didn’t run with the “elite” group who were given a 20-minute head start.

