This is a really smart move by the Obama campaign. Not only does it continue to push the tech savvy narrative that this campaign has earned (although that SMS gimmick for the VP announcement was a little lame), but it also looks like a pretty well thought out set of features to engage supporters.
Politics is a great example of the necessity to appeal not through broadcast mechanisms but by multicasting to hundreds – thousands – of targeted markets and demographics. Media brands need to get on board with this concept as well as politicians.
Sen. Barack Obama’s presidential campaign launched an iPhone application on Thursday that turns the vaunted device into a political recruiting tool.