The DNC and RNC were exciting events for us, newspapers really grabbed on to the notion of feed aggregation and immediacy as a service for their readers. We aggregated over 200 political blogs, wire service content and Qik streaming video direct from the conventions.

The Post and Pioneer Press might have been helped by widget technology supplied by NewsGator Technologies to lead users back to their respective sites.

Every MediaNews Group property ran a dedicated widget during the conventions and if readers clicked on a particular link, it would take them to The Post or Pioneer Press Web site.

“We actually saw quite a bit of traffic from that widget every day from Media-News Group papers,” said Clonts.

[From Political conventions showcase newspapers' multimedia tricks]