NetNewsWire iPhone Application is Very Popular
Posted by Jeff as Uncategorized
Today we released some statistics for adoption and usage of our NetNewsWire for iPhone application. To recap, this is the downloadable and installable version of NNW for the iPhone, not the web-based version we launched last year when the original iPhone was released.
# There are over 200,000 users of NetNewsWire for iPhone
# Over 115,000 iPhone users have signed up in the past 30 days
# The average NetNewsWire iPhone user subscribes to 26 feeds
# One NetNewsWire/iPhone user has over 2,800 feeds — wow!
# More than 130 million items have been marked read by NNW/iPhone users
Here are the 2 stats which mean most to me, new users in last 30 days and items marked read. The new users in the last 30 days is meaningful because it indicates strong word-of-mouth traffic and all while the App Store on iTunes has become very crowded. People like this app and are telling other people about it.
The items read (along with another stat that we track showing how many registered users are accessing it daily) is really important because it underscores a very important point, people are installing the app AND actually using it on a repeat basis. I can think of no more important metric to track as an indictor of the value people are getting from this application.
I could read into the average number of feeds subscribed to, but I’m a little hesitant to because this could have many meanings. The 26 feeds per iPhone user could mean that we are reaching into the “mainstream mass market” and not just the RSS geek and early adopter market, or it could suggest that users are actually being very specific about the feeds they are reading while mobile and taking advantage of our “Locations” capability to organize their experience.
These are great numbers that we are certainly proud to talk about, but it also fits with a general attitude we have about being transparent about our business.