It was eye opening to read that Aerosmith generated more revenue from their version of Guitar Hero than any album the band has released in their 4 decade history. Of course you have to consider the higher price point of the video game and to objectively present the data you would have to adjust for inflation, but the point still stands that video games are reshaping how musicians interact with audiences.
From the strong reported sales of Guitar Hero: Aerosmith, to the frenzied pace of downloads for additional music albums and downloadable content in Guitar Hero III and Rock Band, musicians today are finding that rhythm games are a new way to get their music out to fans outside the traditional sales channels. While the revenues from the games themselves are a lure, bands are also finding in fans a renewed interest in their non-game music downloads as well as band merchandise. Is this the next big money maker to save the ailing music industry?