Free Support as R&D Investment

Posted on September 19, 2008
Filed Under Uncategorized |

Mike makes a great point about the merits of offering free support services.

For all the bean counters who see support as a cost center, think again. Telephone calls and email and the forums threads are research tools. Every person you connect with helps inform decisions about what’s working and what’s not, and gives you ideas about what to do next. In all seriousness, I would pay for this service.

[From On offering support for free]

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