MS on Vista’s “Challenges”
Posted by Jeff as Companies
At this point I doubt there is any new information available that would dissuade people from the notion that Vista was one very screwed up launch, so I guess Microsoft’s PR strategy momentarily shifted to stating the obvious.
The answers we got during this mid-June background conversation were brutally honest: Our source, a high-ranking Windows product manager, conceded that Microsoft botched the Vista launch. He added that the company’s biggest concern wasn’t the OS but rather the eroded faith in Microsoft’s flagship product among users of all types and experience levels.
I don’t think Vista is that bad or fatally flawed, in fact once it’s working people seem to be okay with it. But that’s the problem, you should get more for your money than simply not being annoyed anymore… but the real problem is probably that Vista is the desktop equivalent of fighting the last war. The referenced “eroded faith in Microsoft” cuts to the very core of what Microsoft has to maintain at all costs, trust.
Apple successfully shifted the debate to “the OS is a commodity, it’s everything on top of the OS that matters” and Microsoft has never been prone to shipping useful or even tolerable applications with their OS releases. They prefer to preserve that option for upselling you a separate package later. The notion of utility has shifted from being able to faithfully support other people’s apps to value that I get out of the box and on this latter point Microsoft is far far behind Apple.
Worse for Microsoft is that their distribution strategy weakens their customer advocacy position by allowing PC manufacturers to crapify the desktop of your new machine, further adding to bloat and annoyance.
The folks in Redmond will get this sorted out and in the end it could be the catalyst that leads to major strategy shifts for the desktop business unit. As has been noted many times throughout the history of this company, they are always at their best when they have something to target.
Ironically, while Microsoft diligently works to sort itself out it may be that Apple is just passing the apex of it’s meteoric rise of recent years. MobileMe has been an acknowledged black eye, the iPhone 3G has been plagued by issues related to battery life and network performance, and there have been quality issues (MagSafe and iPod Nanos catching fire). Apple’s shine isn’t quite as glossy and this has people asking “what’s next?”.