Key News Audiences Now Blend Online and Traditional Sources

Interesting Pew study on the trends in news consumption… I would add my own commentary to this but it would basically be a rehash of other posts I have written over the years. Yeah, people are changing their behaviors as a result of the web, that much is obvious.

Actually, I will add one comment to a tidbit that is in this study. They found that social networks are not “newsy” and I fully agree with that after watching the results of NewsGator’s Facebook app that launched late last year. While we can always find fault with the tactics that lead to dismal results, there was one other factor that is unavoidable, which is that people are not using Facebook and social networks more broadly to consume traditional content. It may be generational but it may also be related to the user experience that prioritizes soundbites over full text.

A sizable minority of Americans find themselves at the intersection of these two long-standing trends in news consumption. Integrators, who get the news from both traditional sources and the internet, are a more engaged, sophisticated and demographically sought-after audience segment than those who mostly rely on traditional news sources. Integrators share some characteristics with a smaller, younger, more internet savvy audience segment – Net-Newsers – who principally turn to the web for news, and largely eschew traditional sources. (For a complete description of how the news audience segments are classified, see pg. 45.)

[From Overview: Key News Audiences Now Blend Online and Traditional Sources]

Buttock-clenching at the bus stop

No western country is more amusing to me than Britain, I present exhibit A:

A bizarre Government-funded campaign is being launched to encourage people to exercise while they’re waiting for a bus.

According to the campaign’s organisers, those minutes spent at the bus stop watching the traffic go by could be spent more usefully – by standing on one leg, pointing your toes or clenching your buttocks.

[From Buttock-clenching at the bus stop: The nanny state’s new bid to get us all fit | Mail Online]

Generation Shift

Yeah this is NewsGator widget business but near the end of the article there is a great statement from Rob Covey that underscores the opportunity that companies face as they take in a new generation of young workers.

Covey added that some of the inspiration for the new application came from National Geographic newsroom employees under the age of 25, who offered suggestions of new products that might appeal to younger online users. “The more that you listen to them and think through and understand how they see the world, you begin to want to shape your products to see if their ideas will catch fire,” he said.

[From National Geographic redefines widget strategy with co-branding effort]

110th Congress Earns it’s Poll Ratings

The 110th Congress is earning their 9% approval rating, but if the productivity of Congress were to be measured as the number of pointless resolutions they pass, well they would be killing the polls.

Barring a burst of legislative activity after Labor Day, this group of 535 men and women will have accomplished a rare feat. In two decades of record keeping, no sitting Congress has passed fewer public laws at this point in the session — 294 so far — than this one. That’s not to say they’ve been idle. On the flip side, no Congress in the same 20 years has been so prolific when it comes to proposing resolutions — more than 1,900, according to a tally by the nonpartisan Taxpayers for Common Sense.

[From As U.S. Economic Problems Loom, House, Senate Sweat the Small Stuff –]