I’m calling bullshit on this effort by Most Public to index and rank influencers. The current state of the art in brand monitoring makes it very difficult to differentiate between volume (as in amplitude), reach, and actual influence. For me this is a I’ll-believe-it-when-I-see-it thing…
This is The MostPublic Index, a detailed barometer of the most public news influencers of today’s digital world. It illustrates how a new breed of influencer is shaping the media environment and what’s heard by the general population. Today, news makers and reporters are increasingly indistinguishable. In fact, a teenage Twitterer may have as powerful a voice as the New York Times editorial board. Therefore, NowPublic has defined this new type as a “news influencer.” The first MostPublic Index identifies the 50 most influential individuals in New York.