okay, much of what is in this study falls under “stating the obvious” such as site visitors wanting information fast and that visual design is important. Having said that, there is a lot of subtlety here and it’s worth a read, I found the focus on site and visitor orientation to be interesting.
This report outlines key findings from surveys that explored factors that drive online experience as expressed by the three different subject groups – nonprofit organizations and cities, web designers and firms, and the general public. The survey’s major findings are: