Flash Widgets and SEO

I’m still not sold on the notion that Flash can be search optimized… it’s also one very big reason to not use Flash widget containers. NewsGator supports both but HTML/Javascript has many advantages beyond simply SEO, like the fact that it’s 1/40th the size of Flash containers, can be dynamically resized, and can be developed much more quickly.

I know, I know. Google’s indexing Flash and Flash developers can rejoice now that their content is SEO-friendly. Sorry – I don’t buy it for a second. Flash content is fundamentally different from HTML on webpage URLs and being able to parse links in the Flash code and text snippets does not make Flash search-engine friendly. I think it’s great that Google’s digging deeper into Flash, but I don’t believe web developers should be any less wary than they’ve been in the past about Flash-based websites or Flash-embedded content.

[From SEOmoz | Flash and SEO - Compelling Reasons Why Search Engines & Flash Still Don't Mix]